Growth is not a department. It's a system.
GaaS builds the system. You own the growth.
Most businesses don't have a growth problem. They have an execution problem.
Agencies, consultants, and internal teams operating in silos. Strategies built in boardrooms, handed off to vendors who don't understand the business. Bloated budgets. Misaligned incentives. Growth that stalls the moment the retainer ends.
GaaS replaces it all with one embedded growth system.
We take over marketing, revenue ops, and GTM execution. One team. Full P&L accountability. No handoffs.
Marketing, Technology
& Revenue under one roof
A proprietary growth
operating system
Playbooks, capabilities
& tech your team keeps
Growth Engineering is what happens when marketing, revenue ops, and growth hacking grow up.
Most companies run growth through a patchwork of agencies, point solutions, and siloed hires. Each optimizes for its own KPI. Nobody owns the outcome. Growth Engineering replaces the patchwork with a single integrated system -- strategy through execution, owned end to end.
An embedded growth function that operates as an extension of your leadership team.
Not an agency. Not consultants. One integrated team that owns strategy, technology, execution, and results across your entire commercial stack.
GTM & Product-Market Fit
Iterative testing that validates PMF and de-risks new launches.
Growth Engineering
The systems and infrastructure that turn spend into attributable revenue.
Commercial Acceleration & Scaling
Rapid sprints that diagnose barriers, produce results in 90-120 days, and scale what works.
Scalable Playbooks
Codified growth strategies your team keeps as proprietary IP.
The Growth Sprint
A structured, time-boxed engagement designed to produce measurable outcomes in the shortest possible timeframe.
Analysis surfaces the highest-leverage opportunities. We form testable hypotheses, rank by expected impact vs. effort, and build a sequenced deployment roadmap.
Comprehensive audit of your data infrastructure, customer journey, martech stack, vendor landscape, and unit economics. We establish baseline KPIs that every subsequent action is measured against.
AI is not a feature. It's the operating system.
Every GaaS engagement is AI-native from day one. We don't bolt AI onto existing workflows -- we rebuild the workflow around it.
Where AI and automation can compress timelines or multiply output, we build it in from the start -- not as an afterthought.
Custom Dashboards in Hours, Not Months
We build real-time performance dashboards with natural language querying -- aggregating POS, ad platforms, CRM, e-commerce, and web analytics into a single view. Your entire business on one screen, built in days.
AI-Powered Content Production
Proprietary content generators that produce video, photo, and copy assets for social and paid media at a fraction of traditional creative costs. We reduce content budgets from tens of thousands to pennies and dimes while increasing output volume.
Automated Campaign Deployment
Fully automated email, SMS, and paid media workflows that let a lean team produce the output of an organization ten times its size. Campaign orchestration, audience segmentation, and A/B testing -- all running on autopilot.
Intelligent Marketing Automation
AI-driven lifecycle flows that trigger the right message, to the right customer, at the right time. From welcome sequences to win-back campaigns, every touchpoint is optimized for conversion and LTV.
Proprietary Ad Optimization
Custom AI-optimized digital advertising tools -- like the proprietary Meta ad engine we built at Spitz that achieved 9.7x ROAS. Machine learning models that continuously optimize spend allocation, creative rotation, and audience targeting.
Predictive Analytics & Modeling
Customer lifetime value prediction, churn risk scoring, demand forecasting, and marketing mix modeling. We turn your data into forward-looking intelligence that drives allocation decisions before the numbers hit the P&L.
"We don't use AI to look innovative. We use it to make a team of five produce the output of fifty -- and do it better."
DAVIDE DE MASI, FOUNDERProven at Scale
Hellas Verona FC
Serving as Chief Digital Officer. Launched Hellas Studios digital content house. Built #WeAreHellas membership program. Led viral marketing and drop campaigns. Grew season ticket revenue 11% YoY through digital transformation of the purchase journey.
Spitz
Led national expansion to 18 states. 58 consecutive weeks of positive same-store sales. Built proprietary CDP, CRM, website, and mobile app from scratch. Loyalty program accounts for 33% of gross revenue.
777 Partners
Operational management across $12B AUM portfolio including Flair & Bonza Airlines, Genoa CFC, Hertha FC, Standard Liege, London Lions, and more. Led digital transformation, created unified IT stacks, managed $25M+ in ad spend, and built scalable growth playbooks across the entire portfolio.
Flair Airlines
Deployed data tracking, dashboards, promotional strategy, and lifecycle marketing from scratch. Email channel drove 31% of direct revenue. Built CRM/CDP infrastructure and real-time reporting.
EDGLRD
Architected holistic digital growth strategy for Harmony Korine’s AI-based content studio. Developed and executed guerrilla campaign for Baby Invasion feature film generating 60M+ impressions, with physical and digital activations at ComplexCon and the Venice Film Festival.
Directed digital content strategy and social media campaigns for Google’s enterprise and consumer product launches. Work recognized with a Cannes Lion and a Shorty Award for best-in-class social strategy and creative execution.
Genoa CFC
Built CRM, deployed performance dashboard, ran UX audit. Season tickets up 3.1x YoY. Playbook scaled across 4 additional football clubs in the portfolio.
London Lions
Built CRM and MarTech stack from scratch. Framework extended to broader British Basketball League. Drove significant attendance and merchandise growth.
Feals
Led full business turnaround from near bankruptcy to profitability in six months. Built a marketing team of 10. Launched subscription product generating $200K/month within 90 days. Full CRO, SEO, and UX overhaul.
Cann
Launched and scaled DTC channel with celebrity collaborations (Kate Hudson, Gwyneth Paltrow). Managed nationwide digital marketing team and $5M ad budget. Built front-end and back-end e-commerce platform and delivery infrastructure across seven states.
Medterra
Managed an international team of 30+ employees plus multiple agency engagements. Optimized $500K monthly ad budget across channels while improving profit margins. Drove $30M in gross annual sales.
Ferrari
Directed holistic social media launch strategy for the Ferrari Portofino. Exceeded launch campaign targets by 24% with 60M+ global impressions across all channels.
The Global Fund
Created the replenishment campaign featuring Justin Trudeau, Charlize Theron, and Samuel Eto’o. Achieved the $9B global fundraising target to fight AIDS, tuberculosis, and malaria.
Who GaaS Is For
You’re spending on marketing but can’t attribute the spend to revenue.
You have product-market fit but your go-to-market engine is stalled or fragmented.
You’re a startup that needs to find product-market fit fast and can’t afford to guess.
You’re entering a new market or launching a new product — and need to move in 90 days, not 12 months.
You’re a PE or VC portfolio company that needs to demonstrate commercial value creation.
Your team has talent but lacks the technical infrastructure and systems to perform.
You need the impact of a C-suite growth leader without the full-time overhead.
Davide De Masi
Founder & Growth ArchitectA transformational growth leader who has operated across sports, consumer, healthcare, technology, and financial services -- deploying growth systems across 66+ companies representing $12B+ in assets under management. Created the GaaS methodology to consolidate marketing, revenue ops, and technology into a single engine with full P&L accountability.
At 777 Partners, built and deployed the original growth operating system across the portfolio, generating $120M+ in incremental topline revenue. Scaled Spitz from $12.7M to $38M. Turned Feals around from near-bankruptcy to profitability in six months. Grew Cann's DTC channel 10x to $3.5M. Drove $30M in topline growth at Medterra. Led global campaigns for Ferrari (60M+ impressions), Google (Cannes Lion & Shorty Award), Oracle ($10M digital transformation), and The Global Fund ($9B fundraising target).
BS, University of Washington · MSc, ETH Zurich · PhD candidacy, University of Bern